About the authors

Fenella McCarthy

Fenella has some 25+ years’ experience in the brand and communications industry. She has led projects for clients in a wide range of different sectors both in the UK and internationally, including not-for-profit, fmcg, finance, manufacturing, cooperatives, agriculture and farming, education, leisure, tourism and country place brand strategy.

Fenella is a founding partner of brand and communications agency Housebrands, has an MA in Politics, Philosophy and Economics from Worcester College, Oxford and is a Full Member of the Market Research Society.

Fenella has successfully delivered brand projects for clients including: Isle of Man, the Dominican Republic, Unilever, NatWest, Barclays, Birds Eye, Nespresso, Nestle and Mars.

Chris Bennett

Chris has 25+ years of top-level, creative/strategic brand communications experience for start-ups, SMEs and blue chips. From starting his career as a ‘fast-moving-consumer-goods’ brand packaging designer, today his design and strategic skills have embraced a wide range of industries and disciplines both in the UK and internationally, including business-to-business, internal communications, change management programmes, corporate identity, place brands, finance and manufacturing.

Chris is a founding partner of brand and communications agency Housebrands, has a BAHons in Graphic Design and is a member of the Chartered Institute of Designers.

Chris has successfully delivered projects for a diverse client base including: American Express, Lamprey Energy (US), London & Partners, Marks & Spencer, Sainsbury’s, Serco and Standard Bank.