Why do I need it?
Strong brands are ones that are clear about who they are and why they are different. No matter what sector you are in, you want your company to stand out from your competiors and attract a loyal band of staff and customers alike. This means taking control of your brand – defining it clearly and then using that definition to set the direction for all your brand communications and activity.
But that comes at a cost, one you that you may well feel you could do without. External consultants don’t come cheap and so many businesses end up putting brand development low down the list of financial priorities, leaving it for a day when money is more plentiful.
That is why we have developed this step-by-step guide allowing you to create your own clear and winning brand definition. The toolkit will take you through the whole brand definition process yourself, guiding you through the same steps that our experienced brand consultants take and at a fraction of the cost.