What is the Brand Definition toolkit?

‘what’s your purpose?’ is an online DIY programme enabling not-for-profit organisations to define their brand in-house, establishing their (‘Vision’, ‘Mission’, ‘Values’, ‘Proposition’, ‘Personality’, and ‘Reasons-to-believe’) without the need to hire expensive external resource.

Written in plain English and broken into manageable steps, it is packed full of practical advice and tips. The first section explains brand theory simply, explaining all the terms and demystifying the process. The following section walks you through the step-by-step guide explaining exactly what to do, how to do it and when to do it. Simple.

Expert brand definition at a fraction of the usual cost.

About brand definition

Secure awards, grants and other funding from over-subscribed bodies