Who is it for?

The short answer is it is for all not-for-profits, large and small, who are interested in the success of their brand. You may be a new, small organisation which is just launching and so need to build your brand or a large well-established not-for-profit in need of a brand refresh. No matter which, ‘what’s your purpose?’ can help ensure that you get the results you need.

You don’t even need to have any previous brand experience as the toolkit will walk you through the programme step-by-step, providing clear definitions for any technical terms.

If you are more experienced, the toolkit will provide you with a ready-made programme to follow, supported by top tips on:

In short, the toolkit gives you everything you need to ensure that you create a truly effective brand definition.