Why do I need it?
Perhaps more than any other organisations, not-for-profits need to be very clear about their brand: it’s a tough world out there and the competition for share of purse grows ever stronger.
Being able to communicate clearly what your brand stands for and what it is trying to achieve in a way that resonates with your target market is critical. But of course, this usually comes at a cost, one which can seem prohibitively expensive when there are so many other demands on your hard-raised money.
That is why we have developed this step-by-step guide allowing you to create your own clear and winning brand definition. The toolkit will take you through the whole brand definition process yourself, guiding you through the same steps that our experienced brand consultants take and at a fraction of the cost.